Marketing

Thu, 17 Jul 2008 08:00:34 -0500

EXCLUSIVE: MGM/UA Marketing Shake-Up Help Tame Website Customers With Promotional Marketing

by Marketing @ Thu, 17 Jul 2008 08:00:34 -0500
I'm told that Paramount's EVP of integrated marketing and national publicity Michael Vollman is jumping to MGM to become EVP of worldwide marketing as well as take on the title of prez o...

Thu, 17 Jul 2008 04:00:05 -0500

Lawyer Sues Google Over $136.11 Email Marketing Software Boosts Business With ECoupons

by Marketing @ Thu, 17 Jul 2008 04:00:05 -0500
Leave it to a lawyer to come up with a new Google complaint and then turn it into a class action lawsuit. InformationWeek reports that attorney Hal K. Levitte is suing because his ads were shown on Go...

Thu, 17 Jul 2008 00:00:08 -0500

Don’t Blinkx, You May Miss New Video Search API Can You Be Scammed? You Bet You Can!

by Marketing @ Thu, 17 Jul 2008 00:00:08 -0500
I’m shocked that video search engine Blinkx has not been acquired by a larger company. It seems like Blinkx is continually in the news, is constantly innovating, had a UK IPO in 2007, yet appears no...

Wed, 16 Jul 2008 20:00:06 -0500

Measuring the Impact of Multichannel Marketing Many Ways To Help Sell To A Man Or Woman

by Marketing @ Wed, 16 Jul 2008 20:00:06 -0500
But, at other times, search comes into play in response to an offline campaign. Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing

Wed, 16 Jul 2008 16:00:08 -0500

What's Your Link Building Marketing Mix? - Part 2 How To Blend Adsense Ads With Your Website...

by Marketing @ Wed, 16 Jul 2008 16:00:08 -0500
Google banned paid links; SEOs split in two camps. What's a CMO to do? Get Google Ads Free...

Wed, 16 Jul 2008 12:00:46 -0500

Building a web site for search from the ground up Engineering Smarter Landing Pages

by Marketing @ Wed, 16 Jul 2008 12:00:46 -0500
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital

Wed, 16 Jul 2008 08:00:12 -0500

The 7 Habits of Highly Effective Marketers Help Tame Website Customers With Promotional Marketing

by Marketing @ Wed, 16 Jul 2008 08:00:12 -0500
That’s why smart marketers make it a priority to get maximum results out of their marketing efforts every day. You’ve got to make sure you’re paying attention to the right things, at the ...

Wed, 16 Jul 2008 04:00:06 -0500

Benefits of Social Email Marketing Easy Affiliate Profit Increasers

by Marketing @ Wed, 16 Jul 2008 04:00:06 -0500
I am not going to bore you with the benefits of email since this has been discussed coun...

Wed, 16 Jul 2008 00:00:08 -0500

Marketing That Matters The Elements Of Targeted Global Marketing

by Marketing @ Wed, 16 Jul 2008 00:00:08 -0500
This interesting book explores marketing in socially-aware organizations. Conley runs a chain of small hotels that try to be great places to work, in an industry that is not known for its enlig...

Tue, 15 Jul 2008 20:00:07 -0500

Skyfire hires Adam Sexton as marketing chief Tips On Increasing Traffic To Your Blog

by Marketing @ Tue, 15 Jul 2008 20:00:07 -0500
Smart phone Web browser start-up Skyfire Labs (DEMO 08) today announced it has hired music marketer Adam Sexton as its chief marketing officer. Prior to joining Skyfire Labs, Sexton had been ch...

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