Does Democracy Need a Marketing Manager? How To Know If You Are Gluten Intolerant by Marketing

Tue, 12 Feb 2008 00:00:04 -0600

Does Democracy Need a Marketing Manager? How To Know If You Are Gluten Intolerant

by Marketing @ Tue, 12 Feb 2008 00:00:04 -0600
What the process needs is better marketing, not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy , the authors argue that the core benefits of marketing align closely with the requirements of ...